Commencing as a carrier between Ballarat, Dandenong and Melbourne in 1948, Don Watson Pty. Ltd was first registered as a company in 1966. With the passing of founder George Watson in 1973, Don Watson’s appointment as Managing Director took a small family enterprise on a journey of rapid technological expansion, seeing the launch of our refrigerated division in 1984. Over the ensuing years the structure shifted to providing high levels of customer service with a clear intention of developing long lasting client associations.

With the tragic death of Don Watson in 1994, the management of Don Watson Pty Ltd underwent a restructure with Don’s wife Noelene taking over as Managing Director. As a Director of the Australian Trucking Association, Treasurer of NatRoad Ltd, a member of the Victorian Transport Association and a member of the Refrigerated Warehousing & Transport Association, Noelene has overseen a redevelopment of the company’s business strategy and operational structure and has grown the business into new and emerging markets.

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